Pitching like a Pro

Source: https://www.youtube.com/watch?t=142&v=phyU2BThK4Q

Hello everyone! Thanks again for returning. Today’s topic is on the 15-second pitch. It's been said many times before that elevator pitches can open up many opportunities for individuals and companies. Carmine Gallo of Forbes Magazine said, "If you can’t tell me what you do in 15 seconds, I’m not buying, I’m not investing, and I’m not interested." (Gallo) These Cold-Pitch elevator pitches are designed to spark interest in a potential employer, partner, investor, etc. There is a guideline presented by the University of North Caroline Asheville that follows a similar pattern to Gallo's 15-second pitch model. Both emphasize examples and potential company values you can offer. While Gallo does not state the necessity for a call-to-action, the UNC guideline does have a section at the end for a call-to-action, a way for you to say "what you are looking for." (UNC Asheville) While both styles of pitches can be extremely well executed, the UNC Asheville guideline is a lot easier to follow, especially for people who are not well versed in elevator pitches. With these two new guidelines to follow, do you feel more able to deliver an elevator pitch? I hope to hear what you guys think and whether or not these sources have helped you! I will see you all next time!

Works Cited

Gallo, Carmine. "How to Pitch Anything in 15 Seconds [video]." Forbes. Forbes Magazine, 17 July 2012. Web. 24 Apr. 2015. <http://www.forbes.com/sites/carminegallo/2012/07/17/how-to-pitch-anything-in-15-seconds/>.

University of North Caroline Asheville. "Creating Your 15-Second Pitch."Start Up Your Future. UNC Asheville Career Center. Web. 24 Apr. 2015. <https://career.unca.edu/sites/default/files/images/15 Second Pitch_0.pdf>.